Creative Director at Switzerland Switzerland Student at
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Writer. Creative Director. Insomniac. Makes ’em Weep. Believes every brand shouldn’t have a monologue with consumers but a conversation. The original Peggy Olsen, went from secretary to copywriter spending 14 years at Wieden + Kennedy. Nike, Coke, Microsoft, Pepe Jeans, Neutrogena work became awards for One Club, Addy’s, Cannes, MoMA, D&AD, Smithsonian, the Surgeon General, The Women’s Law Review ad infinitum. Co-creator of the iconic Nike Women’s Fitness campaign for seven years. Named Copywriter of the Year by Adweek. Sued by the Beatles. Author of two books. Believes the written word can change the world, if it’s the right word.
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