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Guide Dogs for the Blind Poster

Poster by Primo Angeli for Guide Dogs for the Bilnd , Guide Dogs for the Blind with Primo Angeli Design , . George Shearing, the eminent English jazz pianist, was president of Guide Dogs for the Blind at this time in the early 1970s. His agent had asked me to create a series of posters to promote a fund-raiser for this organization. I rendered a mix of abstract colors, torn paper, and a jagged hand-lettered statement into a composition that described my own emotion toward a break with vision, toward this loss of one of the senses. The heroic dogs are there, seeing, guiding, and healing. This pro bono assignment turned out to be more of a designer’s personal statement than a piece for strict commitment to marketing communication. One may find it of interest to look at but not easy to read. This was my attempt to abstract and deliver a tactile acid sense of form and color, forcing a graphic communion between the seer and the absence of sight.

project type: Poster

Client: Guide Dogs for the Blind

Brand: Guide Dogs for the Bilnd

Agency: Primo Angeli Design

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Updated 3 months ago
Project Description

George Shearing, the eminent English jazz pianist, was president of Guide Dogs for the Blind at this time in the early 1970s. His agent had asked me to create a series of posters to promote a fund-raiser for this organization. I rendered a mix of abstract colors, torn paper, and a jagged hand-lettered statement into a composition that described my own emotion toward a break with vision, toward this loss of one of the senses. The heroic dogs are there, seeing, guiding, and healing. This pro bono assignment turned out to be more of a designer’s personal statement than a piece for strict commitment to marketing communication. One may find it of interest to look at but not easy to read. This was my attempt to abstract and deliver a tactile acid sense of form and color, forcing a graphic communion between the seer and the absence of sight.

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