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1997 Cart World Series Poster

Poster by Primo Angeli for , with Primo Angeli Design , . Following the production of the American racing organization’s brand identity system, I produced a limited edition of fifty signed prints in eight colors. In making the original print, this was again an experimental use of an industrial lubricant, WD-40, to reduce the colored wax surface of a printed paper into a hand-washed finish. I distorted the compact race car imagery into a stretched high-velocity illusion. Possibly, kerosene or turpentine might have produced the same effect. But there was the WD-40, standing alone in among my many souvenirs and studio things at the right place and the right time.

project type: Poster

Agency: Primo Angeli Design

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Updated 3 months ago
Project Description

Following the production of the American racing organization’s brand identity system, I produced a limited edition of fifty signed prints in eight colors. In making the original print, this was again an experimental use of an industrial lubricant, WD-40, to reduce the colored wax surface of a printed paper into a hand-washed finish. I distorted the compact race car imagery into a stretched high-velocity illusion. Possibly, kerosene or turpentine might have produced the same effect. But there was the WD-40, standing alone in among my many souvenirs and studio things at the right place and the right time.

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