Chief Marketing Officer at LUMA Institute LUMA Institute Student at • Premium Member
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Strategic Marketing Executive with over 24 years of diversified experience in consumer packaged goods and durables, publishing, retail, and interactive/online industries. Proven track record in revenue and profit growth achieved through brand and business development, user experience enhancement, product innovation, and improved operating efficiency. Recognized for optimizing relationships between agencies and internal teams. Inspirational leader accomplished in building teams. Adept at redefining competitive space and creating innovation stream to grow revenue. Maximizes contributions to business success from advertising, promotions, and design. Leverages solid brand marketing foundation to deliver online growth and mobile marketing solutions. Specialties: Brand & Business Development Leadership & Team Building Vision & Strategy Product Innovation New Product Development Interactive/Online Marketing Quantitative Results from Creative Endeavors Improved Operating Efficiencies
Guiding strategy and implementation of brand positioning, consumer outreach, sponsorships, and online presence.
Accelerate growth via client and solution development. Evangelize and promote brand via thought leadership and new marketing content.
Develop and implement marketing strategies to accelerate growth. Collaborate on evolution of product and service offers.
Lead the enhancement of the BP branded consumer experience and creation of competitive advantage via innovation and strategic retailer relationships.
Lead teams responsible for fuels product strategy & management, consumer & customer insights, and the overall consumer experience at BP branded gas stations.
Built marketing team and transformed marketing into strategic function. Boosted active customer counts to increase comp location revenue and grow market share. Mobile marketing promotion profitably delivered over 460,000 new customers. Grew utilization of redbox.com for online reservations by 180%. Guided customer experience improvements, advertising, and promotional efforts.
Led four business units: Local Travel, Internet, New Technologies, and Commercial Transportation. Developed and directed business strategies, including process improvements, advertising, and new products to stem decline of Local Travel. Accelerated internet category growth by 37%.
Managed strategic planning and P&L performance of personal care category. Developed and directed business strategy, including advertising, promotions, sampling, and new products to achieve highest sales totals in 30-year history of Shave business. Guided development of insideedge.com, winning WMA WebAward for Best Sports Website.
Recruited to boost growth for the company’s largest category. Tripled sales growth within a year.
Held domestic and international marketing positions. Emphasis on new product development.
Engagements focused on international marketing and competitive intelligence.
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