Principal at Fetrow Ryan & Partners Fetrow Ryan & Partners Student at • Premium Member
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I believe in the power of ideas. And stories. And I know when creative people and brands hew to ideas--and stories--the work soars, whether they tell those stories through words and imagery or context and content. I believe few agencies truly understand the difference between an idea and an execution. I believe too many clients turn to advertising to solve problems that really lie in branding And I also believe in 'please,' 'thank you' and laughter. Specialties: Imagining, leading, building, cooperating, cajoling, improvising, editing, blogging, supporting, inspiring and a raft of other gerunds.
I was recruited to drive change: to help a regional project shop attract AOR accounts and become nationally relevant. By championing multi-channel ideas across Design, PR, Digital, Social, 1:1 and good old Advertising, we've created real momentum, winning an unprecedented run of new accounts like SHARP, Supercuts, McDonald's, wet 'n wild, Aurora Health Care and BISSELL. And we're nowhere near done.
Responsibilities include overseeing creative, expanding client list, and fostering culture. Plus explaining meaning of "Au79" symbol. Creative responsibilities include enhancing quality of our product, expanding experience and expertise into new channels, recruiting and retaining top tier talent, and maintaining E79 twitter voice. Most proud of driving digital convergence. AWARDS: Gold and Silver One Show Pencils, 2005, Gold Addy, Clios 07, OMMA'08 Best Viral, Member's Choice, YouTube # Video of the Day: may 1 & May 16, 2008, FWA Site of the Day May 2, 08, Creativity Top Interactive Pick 08, One Show Silver '09.
Responsibilities included restoring creative product of Chicago office, mainstreaming digital production, and integrating worldwide creative product for key global clients like Kraft, Nestle, Unilever and UDV. Named Head of JWT Worldwide Creative Council, 2000 Cannes Film Judge, 2001
I started at Needham Harper and Steers which became Needham Harper Worldwide (sorry Steers) and then DDB Needham (sorry Harper). Two months before it became just DDB (sorry Needham), I left. AWARDS: Gold Clio, London Int'l, NYFestivals, Chicago Addy's, Cannes '96, AD Club, One Show Silver, Ad Age Best Beverage Ad '95, Effie Gold 96
Youngest GCD in DDB Chicago history.
Pepsi legend Alan Pottasch (http://en.wikipedia.org/wiki/Alan_Pottasch) encouraged DDB Needham Worldwide to make me the worldwide creative director for Frito Lay, my first foray into international creative directing. It was a magnificent opportunity that made me forever grateful.
Responsible for Bud Dry (and Draft, but never 'Clear'), Pilkington Barnes Hind, Tostitos, Rold Gold, Sea World
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