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Conrado Poke

Creative Concept / Art Director at MRM//McCann in São Paulo, BR, work portfolio and resume. I walked the world of design, design thinking and advertising in general, feeling the need to create and communicate, project and teach. Working on the trenches, I felt the need to understand the strategy and not just be the spearhead for something planned by others. I saw the market and got in touch with disruptive ideas, which I incorporated. The companies where I saw that ended getting snatched by the big advertising groups and their rusty ways, but I had changed and would never see the advertising world the same way. I’m no Art Director, I’m not a Photoshop. I’m no Planner, I’m not a PPT. I don’t fit in the old, dusty boxes of Mad men. I’m a concepter, an idealist, in love with the ideas that once touched me. I’m not looking for a job. I’m looking for a chance explore what I can be. _______________________ 日々、最前線での戦術的な働き方に疑問をもち、戦略性に対する理解の欠乏を感じていました。 そして、市場を見渡しながら、常識を覆すような意見にも出会い、それらを自分のものにしてきました。業界では、今じゃどのデザイン制作会社もその本社や大手グループの古びた方針に媚びるのが常です。ですが、自分の視点は既に変わっており、二度と従来のスタンスで働くことも、そんな視点をもつこともできなくなってました。 私は、アートディレクターでもフォトショップでもございません。 プランナーでもなければ、ましてやパワーポイントでもございません。 デザイン業界の埃かぶった古箱に収まる人間でもございません。 私は、創作者であり、理想主義者です。 こころに響くアイデアにだけ情熱を注ぐ者です。 職をお願いしたいのではありません。

Creative Concept / Art Director at MRM//McCann MRM//McCann Student at Premium Member

São Paulo, BR

37

projects

7

team members

12.5K

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1.8K

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Spotify - #Musicasquemarcam
Viral / Guerrilla, Social Media, Short Film by Riot for Spotify
1
21
5
Gallo - Brigadeiros Gourmet
Short Film, Social Media, Product Placement by Riot for Gallo
2
10
Pepsi - LoverLock
App Design, Mobile Ad, Social Media by Riot for Pepsi
1
27
3
LG - Kitkat
Mobile Ad, Social Media, Video by Riot for LG
2
12
2
LG - Knock & Dance
Short Film, Social Media by Riot for LG
2
15
5
LG - Knock & Dance
Social Media, Short Film by Riot for LG
2
8
2
Net - Votanet
App Design, Mobile Ad, Social Media by Riot for Net
1
8
Pepsi Holi
Event, Integrated Campaign, Social Media by Riot for Pepsi Beverages Company
2
14
1
3M - Safety Walk
Branded Content, Press Kit, Integrated Campaign by Agência Brocco for 3M
5
11
Espaço Laser - Re-Brand
Brand Identity, Branded Content by Remat for Espaço Laser
1
14
1
1
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Summary
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I walked the world of design, design thinking and advertising in general, feeling the need to create and communicate, project and teach. Working on the trenches, I felt the need to understand the strategy and not just be the spearhead for something planned by others. I saw the market and got in touch with disruptive ideas, which I incorporated. The companies where I saw that ended getting snatched by the big advertising groups and their rusty ways, but I had changed and would never see the advertising world the same way.

 

I’m no Art Director, I’m not a Photoshop.

I’m no Planner, I’m not a PPT.

I don’t fit in the old, dusty boxes of Mad men.

I’m a concepter, an idealist, in love with the ideas that once touched me.


I’m not looking for a job. I’m looking for a chance explore what I can be.

_______________________ 


日々、最前線での戦術的な働き方に疑問をもち、戦略性に対する理解の欠乏を感じていました。

そして、市場を見渡しながら、常識を覆すような意見にも出会い、それらを自分のものにしてきました。業界では、今じゃどのデザイン制作会社もその本社や大手グループの古びた方針に媚びるのが常です。ですが、自分の視点は既に変わっており、二度と従来のスタンスで働くことも、そんな視点をもつこともできなくなってました。

 

私は、アートディレクターでもフォトショップでもございません。

プランナーでもなければ、ましてやパワーポイントでもございません。

デザイン業界の埃かぶった古箱に収まる人間でもございません。

私は、創作者であり、理想主義者です。

こころに響くアイデアにだけ情熱を注ぐ者です。


職をお願いしたいのではありません。
Add a summary of your experience to your profile.
Experience
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Add current or past experience to your profile.
Founder / Whatever
January 2016 - Present |
Espalhar conhecimento!
Creative Concept / Art Director
August 2015 - Present |
Principais clientes: Shell, Whirlpool, Latam, GM
Co-Founder / Creative Whatever
July 2014 - Present |
Creative Leader.

Front
Freelacer Creative / Art Director
July 2015 - August 2015 |
Principais clientes:Smart Fit, RedZero
Freelance Art Director
June 2015 - July 2015 |
Principais clientes: Unillever, Kibon, Nestle, GM.
Creative Concept
January 2015 - June 2015 |
Principais clientes: Unilever, Kimberly Clark, Yoki, BRmalls, 3M.
Creative Art Director
August 2014 - January 2015 |
Direção de Arte Criativa, posicionamento de marca, planejamento criativo.


Offline.


Principais Clientes: São Judas, Chivas, Unimonte, Kellogg's, Pringles, Lumine.
Criative Art Director
June 2011 - August 2014 |
Direção de Arte Criativa, posicionamento de marca, planejamento criativo.


On line, Social, Pós Pc.


Principais Clientes: Pepsi, Johnny Walker, Coral, L'oreal, Reanult, Gallo, LG, P&G, PepisiCo, Cannon, Spotify, Rede, Porto Seguro, Habibi's.
Art Director Freelancer
March 2013 - December 2013 |
Direção de Arte, posicionamento de marca.
Junior Art Director
2009 - 2010 |
Direção de Arte criativo.


Offline e Online


Principais clientes: Redbull, Espaço Laser, CREMESP.
3D Artist / 3D Animator / Developer
2007 - 2009 |
Direção de arte e animação para projetos 3D


Principais clientes: INPE, AEB, Força Aérea Nacional.
Art Assistant / Front End Developer
2005 - 2007 |
Assistência de criação, programação Html, CSS


On Line


Principais Clientes: VR
Education
Not filled out...
Add education to your profile.
Perestroika
New Trend Walker in New Ways
2016 - 2016



                        
FLAGCX
Neurohacking Creative Process in Neurociência
2015 - 2015



                        
FLAGCX
Translator 2k15 in Mimetismo intelectual e processos semióticos
2015 - 2015



                        
Futurelearn
BRAND STORYTELLING in Relações Públicas, Publicidade e Comunicação Aplicada
2015 - 2015



                        
Miami Ad School
Creative Leadership in Creative Direction
2015 - 2015



                        
FLAGCX
The Clan - Branding Position by Andre Matarazzo in Advertising
2015 - 2015



                        
Escola Cuca
Intensivo de Direção de Arte com Marcelo Fredizzi, Arte e a Propaganda in Publicidade
2013 - 2013



                        
Escola Superior de Propaganda e Marketing
Direção de Arte Publicitária I - João Bertomeu in Publicidade
2013 - 2013



                        
Escola Superior de Propaganda e Marketing
Direção de Arte Publicitária II - João Bertomeu in Design and Applied Arts
2013 - 2013



                        
Escola Superior de Propaganda e Marketing
Direção de Arte Publicitária III - João Bertomeu in Design and Applied Arts
2013 - 2013



                        
Escola Panamericana de Arte
Bachelor of Technology (B.Tech.) in Design and Visual Communications, General
2010 - 2013



                        
Belas Artes
Oficina de Criatividade in Design e Artes Aplicadas
2012 - 2012



                        
Escola Superior de Propaganda e Marketing
Bachelor's degree in Design and Applied Arts
2009 - 2010



                        
Melies Escola de 3D
Bachelor of Technology (B.Tech.) in Modelagem 3D, hard surface, maya autodesk, zbrush
2007 - 2008



                        
Atelier
Associate's degree in Desenho
2006 - 2007



                        
Paulistano
Foundation degree in High School/Secondary Diplomas and Certificates
1990 - 2003



                        
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